The importance of digital marketing works not only in favor of marketers...
February 23, 2019
Dp Vishwakarma(Founder at KeywordsFly)
At the last one decade or so the world has shown that a paradigm change from analog to digital. More and more people are consuming all types of information online hence making digital marketing the best way to reach out to your targeted clients. The importance of electronic marketing works not only in favor of entrepreneurs, it provides something innovative to the consumers too. Let us have a look and also understand the importance of electronic marketing.
Importance of electronic marketing for company lies in the choice to choose your method of marketing depending on your budget and reach a wider audience at a lesser cost. A decade back getting your product marketed especially for a small company was a task in itself. Most of the expensive models were just out of the reach and they had to resort to small level methods where the guarantee of achievement was close to minimal.
The digital modes of marketing are customizable and therefore much cheaper.
The conversion speed is Higher
The companies that are using online as the preferred manner of advertising are in a position to measure the conversion speed through real-time utilizing a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end eventually purchasing the service or merchandise. SEO, Social media marketing and Email marketing are methods which have a high conversion rate since they are able to produce a speedy and effective communication channel with the consumer.
Surprisingly all of the traffic that you may get in your site may not be fruitful hence digital advertising lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.
Customer support has become a priority
For any company to survive the 1 thing that they really need to work upon is establishing a standing which is impeccable. In the past few years, it has become evident that clients will always prefer a company that does not have some scandals associated with it. Be it email advertising or societal websites you can always offer the customer solutions to their problems and make them relate to your product by even supplying live chataccess. Your site and social media page can easily be converted into a location where the consumer can ask questions, give suggestions and hence take the association with you on a certain degree.
An example of how client grievance was addressed with social media
Get attached to the Mobile Clients
After Google mobile first upgrade nearly almost all of the sites these days are made in a way that they are easily viewable on the phone as well. That is because that almost all customers have access to your smartphone and most of them look for goods around the same. In many instances, customers have shifted their purchase plan and picked up a product from a different brand just because they were convinced that the new product has a much better functionality.
The presence of your brand and service on multiple platforms gives the option to clients to rate your services as per their level of experience. A positive and favorable review left by a satisfied customer causes the new ones to immediately convert. These days contacting the societal networking page of a brand for problem resolution and other matters is a common thing to do. This, in turn, leads to the building up of strong picture of their brand in the minds of their new customers consequently leading to more conversions.
Better ROI for your Investment
While earlier budget allocations were done individually to handle each kind of advertising medium the scenario becomes more progressive today. Being digital you have access to packages at different levels of costing therefore ensuring that you can pick up one that suits your budget best. A small level of investment done in a mode of email marketing has the potential to deliver results in terms of client's engagement. Using web analytics helps the company owners know whether your site is providing optimal ROI. While the website may not be generating revenue for you directly you can always track conversion rate of queries made through email and telephone calls to revenue.
Digital advertising is Cost Effective
A small business needs to save up on its own resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many clients in precisely the same time and that too within your budget. You can organize your marketing strategy such that you only use modes which lie inside your budget. If there is a desire not to expand the budget then you can always target niche audiences who you know would definitely like and enjoy the idea of your offering.
Since the sum of money invested is less and the ROI more the scope to make money is much higher. As per a research conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion prices here are much high ensure that you are minting money as soon as you enter the fray. For organizations which are formulating their plans keeping cash in your mind, this also means a quicker movement to the growth course they would like to be on.
The future of electronic advertising seems very bright right now. However, while brands were earlier competing with each other's promotion strategy now the focus has shifted to a fight against the entire internet. This is the time when manufacturers will have to use different modes and methods to actually delve and make an impact on the clients. Surviving in such cut-throat competition is only possible if you can devise and implement a marketing plan that portrays your uniqueness and gives the clients a reason to opt for you.