Fashion can also be known as visual creativity or personal statement. It reflects a person’s self-image and aspirations. It is the style of living with an outlook towards the current trends. Fashion and lifestyle blogs comprise of many things including clothing, accessories, street fashion trends, celebrity makeup trends, beauty tips and the list goes on. It is a curated gallery of personal interests and everyday existence. Fashion blogging is a relatively new phenomenon.
The future of fashion blogging in India is beaming. In the past few years, India has become the favourite hub for global brands to expand their market reach. Fashion lifestyle blogs are focused on three things: ease, community and reach. The wave the fashion future is made up of an interactive community including bloggers, readers, consumers and aspiring bloggers. Many brands try to reach to their audience with the help of fashion bloggers.
Fashion and lifestyle blogging is now considered as a profession. Several people are leaving their full-time jobs to pursue their passion in this field since it provides more freedom. Bloggers have more flexibility to express their purpose behind perspectives for various themes.
The young talent in India having a keen interest and an eye for fashion, lifestyle, street fashion and celebrity style want to dive into this field. Even though they are more aware of it than ever before, they still don't know the steps to be taken if they want to make a career out of it. Joining a short term fashion blogging course is the best option in such a scenario.
The aspiring bloggers who are passionate about writing, visual narrative and aesthetics are looking up to the internet since there aren't many professional institutions offering a vocational course. There is a bridge of gap present for those seeking knowledge about fashion and lifestyle blogging.
Pearl Academy fills the gap. The Academy of fashion has recently introduced Pearl Edge, which offers a variety of short term courses, including fashion blogging course. The 11-month long weekend certificate course provides an excellent opportunity for fashion enthusiasts. The module is designed to help students create their style in communication fashion on popular blogging portals like Wordpress and Wix, among other social media platforms available. The Academy also provides in-depth knowledge of content development, visual media and fashion vlogging
Moreover, the students are encouraged to visit fashion shows, events, and exhibitions independently, and critique with a discerning eye.