5 Different Types of Top OOH Advertising in Kolkata India
September 13, 2019
Sandeep Jaina(Creative Designer)
When it comes to the oldest metro city of India, it is none other Kolkata. The city has always been a favourite business hub of a range of products. There is strong competition among all types of businesses in the city. From big budget to small-scale industries in Kolkata are in a struggle to build brand awareness and in their struggle, OOH advertising agencies have come forward to help them out. Kolkata has various scopes of outdoor advertising. The big city has many travel destinations, markets, a huge railway station and excellent connectivity with NH roads. If you are struggling for brand building in Kolkata, below are top OOH advertising sources to provide you with benefits.
Advertising through billboards can have a great impact in the market. Modern day's billboards are different from yesteryear hoardings. Billboard designers have used modern technology such as 3D design, high quality printing, LED lights and digital billboards. Their out-of-the-box thinking has made billboards one of the best tools in the OOH to advertise. Billboards can display in busy markets, railway stations and highways to create brand awareness.
India has its first metro in Kolkata. It connects many major parts of the city. Thousands of locals commute from one place to another using metro. Under indoor advertising, metro stations are targeted to display banners, Moreover, an entire metro coach can turn into an advertising banner. Similarly, railway stations of Kolkata can give you enough scope to advertise through OOH.
Like other metro cities, the trend of shopping in a mall is increasing in Kolkata. The city has given the scope to attract consumers through banner advertising in malls. Both the interior and exterior ambiance of the mall can be utilized for OOH advertising.
Kolkata is the only city in India where tram service has been offering for years. The tram is one of the best sources of transport in Kolkata. OOH advertisers have their tie up with the tram service to display their banners inside and outside the tram. Since the tram moves every corner of the city, it is one of the best ways to create local brand awareness.
Apart from the tram, local buses are the lifeline of the city, Bus advertising is on the rise in Kolkata. The city buses can be an excellent source to advertise a business through the banner display on the bus exterior body, back panel and back seat.
Taxi service is popular in Kolkata. It is one of the most vital transport mediums and the best way to advertise a business. Though a taxi is small, it has room to display advertising. Today, an AC taxi in Kolkatadisplay ads through banners on its rooftop, doors and back panel. Many of them have a digital display and recorded advertising to create brand awareness.
Contact a reliable OOH agency in Kolkata to get the best OOH services. Compare their service price and choose a suitable plan that can work effectively.