One cannot question on how effective a press release is in communicating your message to the target audience, and the media. But, drafting a well-written and precise PR is the key to an effective marketing strategy that gives you the right shout out. It helps people get your message, amongst the swarm of other event information available over different sources.
An effective PR event strategy can give you the coverage you aim for, and further grab interest and registrations for your event from potential customers, and event-goers. But before we talk about how to PR the right way, it is imperative to understand why should you even do a PR?
Firstly, it initiates a conversation with the audience. It definitely should be included in a marketing strategy as it is the ultimate way for the ‘consumers’ to receive information from/about your brand. Especially for an event, it is a strategic and direct outreach that helps you create a buzz, making people talk about you.
An effective PR can help prop you or drop you. Fortunately, if you spend the time to deliver it right, you can put the odds in your favor.
For instance – Introducing a new spa service
Target customers- men/women aged 25-60 years who enjoy recreational/leisure activities.
An effective PR not just focuses on providing a lot of information, but finding interesting ways to share it with the audience as well. Make sure you write the press release to connect rather than bringing up an uninteresting article that just plainly states that “an event is happening.”