If you have an Online Business, creating Online Course associated with it would be highly beneficial for you.
January 15, 2020
Ravi Ranjan Kumar(Founder at CodexFly Technology)
The potential for online course business is boundless. If you know about something and are passionate about teaching other people, then you must create an Online Course. Sharing your knowledge would help you create a brand as well as an income stream for yourself.
Alternatively, creating an Online Course would be highly beneficial for you to boost your sales & establish you as an expert in your domain.
Whether you are a course creator or on the verge of being one, this post is for you.
How selling online courses would grow your online business
Earning beyond the hours you put
Online businesses are mostly based on coaching or consulting. In these kinds of businesses, your income gets inextricably tied to the hours you put in, directly with your clients. There comes a point where burnout is inevitable.
This limits your income to the number of hours you work. As a matter of fact, that’s what you do at a brick and mortar job. However, the whole idea of starting out an Online Business is to make money beyond your working hours.
Launching an Online Course removes the stress of uncertainty, which is inherent in running your own business. All the hard work that goes into creating & launching an Online Course reap benefits eventually. As a result, sustainability increases so does the certainty and peace of mind.
Creating something sustainable
You have the option to increase your consultation fees. However, the core problem still remains. If you can’t take time away from your business, it surely isn’t thriving. The coaching and consulting business isn’t easy. If you try to channelize the same amount of energy in creating a course, it would make money even when you would be sleeping. Selling online courses would balance out your life by providing you with a stable, passive income. Eventually, it will break you out of the cycle of famine or feast. You can create a course through a self-hosted platform like Spayee (Create and sell online courses Launch your own Teaching Website) where you don’t spend a single moment is creating a platform. All you have to do is sign up on the platform, upload your multimedia content and get it live within minutes.
Creating a structure of your business
Think of creating a “ladder of services” by establishing a platform for online courses. As an instance, people who cannot afford your consultation services or people who need to brush up their basics can utilize your courses to get started.
This would fill in the gap and provide stepping stones for your clients.
First up, create smaller, economical courses. It would be viable for the clients who just want to get an insight into the basics of the topic. If they wish they can move to the more advanced, high-priced courses where they can get more involved.
In a way, this would pre-qualify your future one-on-one clients. This cycle feeds itself. This is the best way to create systems that maintain a stable business.
Personal Consultation as the end game
Build a small program and sell that at a nominal fee. It won’t take too much time. Test it out. Get feedback from your users and improvise. Eventually, create and launch high-priced advanced courses. Specialize them any way you want. You can keep one to one consultation as the final step once your clients have gone through your courses.
That’ how you would develop a relationship with your clients and build a brand.
The time you spent on creating your online course content will continue to serve you even when you won’t be hustling. Following this structure would liberate you from trading hours for income. Most importantly, your business will become sustainable.
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